OpenEMM is web-based enterprise application for email marketing, marketing automation, email newsletter and service emails (like transaction emails and event or time triggered emails) and lead management. To summarize it, OpenEMM is a tool for customer relationship management by email.
OpenEMM offers tons of features for professional users, among them: a great user interface, template-based HTML mailings, automatic bounce management, mail opening and link tracking, lots of graphical realtime statistics, a content management system, self-defined and behaviour-based target groups, a multiqueue mail backend for maximum sending performance, a time-driven automated data import and export, an extensive set of webservices, a plugin interface to easily extend the core functionality, a scripting feature to enhance the functionality of OpenEMM with triggerable customized actions and an audit-proof user activity log.
OpenEMM is the first open source application for e-mail marketing. Its code base has been developed since 1999 and is used – as part of the commercial software product E-Marketing Manager (EMM) – by companies like IBM, Daimler, Siemens and Deutsche Telekom.
OpenEMM offers already more than 95% of the functionality of most commercial products and some features most commercial products do not offer right now (for example MySQL support and CMS functionality).
The main difference to its commercial brother is, that OpenEMM is an easy to set up single-server solution, while EMM provides a richer feature set and operates distributed on several servers or as software as a service (SaaS).
To provide you with free service & support several selfservice categories are operated on this website such as a FAQ database and support forums. The available content is continuously enhanced by feedback from the OpenEMM user community!
OpenEMM Technology
OpenEMM offers a web-based user interface which works with all major browsers like Internet Explorer, Mozilla Firefox, Google Chrome and Safari. OpenEMM is mainly written in Java (Frontend) and Python (Backend) and employs leading edge Java frameworks like Hibernate, Spring and Struts. Some performance-sensitive code is written in C.
OpenEMM runs on top of a well proven open source software stack:
- Operating system: Linux (or Windows, although no open source)
- Web container: Tomcat
- Relational database management system: MySQL
OpenEMM is quite easy to install and extensively documented. If you are interested in commercial services like setup support, a service contract, hosting and administration or development, please have a look at the list of commercial services for OpenEMM, offered by the initial developer of OpenEMM.
OpenEMM is positioned at the intersection of E-Commerce, CRM, CMS, BI and ERP, because companies
- use e-mail promotions to sell products (E-Commerce)
- use e-mail marketing to manage their customer relations (CRM)
- use e-mail newsletters to distribute content from various sources (CMS)
- use e-mail openings and clicks to collect data about recipients and to analyze them (BI)
- use transaction e-mails to send invoices, reminders and credit notes (ERP)
OpenEMM is a stand alone application and provides basic CRM, CMS and BI functionality. Due to several interfaces it is possible to integrate OpenEMM with existing online shops as well as CRM, CMS, BI and ERP applications for best-of-breed solutions.
There are a lot of reasons why you should choose OpenEMM as your software for sending, managing and tracking e-mailings, e-mail newsletters and transaction mails:
General:
- OpenEMM is – opposed to Outlook & Co. – a software suitable for sending and tracking mass mailings
- OpenEMM can also be used to send out single event- or date-based e-mails and service mails
- OpenEMM is free of charge and open source
- OpenEMM has had >500,000 downloads so far
Usability:
- OpenEMM offers a modern web-based graphical user interface
- OpenEMM is available with an English, French, German, Italian, Portuguese, Spanish and Chinese user interface
- OpenEMM offers powerful features for targeting
- OpenEMM provides realtime statistics with bar charts for quick comprehension
- OpenEMM comes with a content management extension to manage HTML mail templates, module types and HTML content modules (including thumbnails and previews)
- OpenEMM offers wizards for important tasks like data import, mailing creation and data export
- OpenEMM has no limits for the number of subscribers, mailing lists and emails to send
- OpenEMM offers lots of interfaces to connect with 3rd party systems (HTTP request endpoints, webservices, time-driven automated import/export)
- OpenEMM is very well documented (install & admin guide, user manual, context-sensitive online help)
- OpenEMM is provided with free support via this website (FAQ, wiki, forums)
- OpenEMM can be customized via plugins for your individual needs (GUI customizing via CSS)
Technology:
- OpenEMM offers all the features you would expect from a state-of-the-art e-mail marketing software
- OpenEMM is available for Windows and Linux
- OpenEMM relies on a proven open source software stack
- OpenEMM can be operated on a cheap Linux server
- OpenEMM is based on a proven commercial software product, used to send out billions of e-mails/year
Other:
- On request OpenEMM is available with commercial services from the original developer of OpenEMM